The Exact Right Words

          We think in words and your words brand you. Enable, Empower, Leadership - the business realm lies abuzz with meaningless phrases whose overuse breeds more dismissal than information.   You require your own personal trademark phrases, and an elevator pitch thats pithy, catchy and distinct. Also a few unique answers to standard interview questions would sure come in handy. First, jot down the ideas. Then, after you have studied clever song lyrics (Broadway tunes abound), the better sports commentators, and browsed the book of quotations, then play with a few. There are many ways to court the Muse of the Well Turned Phrase.

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