REPORT FORMATS
Per Period: 1 Day, 7 Days, 30 Days (saved once per month), 90 Days, All time
1. per Media item report Table
- overall
- per menu position from User::Media JOIN TABLE in Media Ranking Architecture
2. per Media item Graphical Display
-overall
- per menu position
3. Rollup report Table For all and Per Section and Divided by Media Per Menu Position

TOTALS
1. Total Launches
- From 360
- From Challenge Emails
- From ESPN.com or other URLs
- From Search Engines
- From Bookmarks
2. Total Minutes Spent
- From 360
- From Challenge Emails
- From ESPN.com or other URLs
- From Search Engines
- From Bookmarks
3. Total Unique Users
4. Total Challenges/Forwards Sent

SERIES
1 a. ALL USERS
b. REPEAT USERS
c. FIRST TIME USERS
Time Spent Per User Graph from Max minutes to minimum minutes in period (every fifth percentile)
2 a. ALL USERS
b. REPEAT USERS
c. FIRST TIME USERS
Level Reached Per User Session Graph from Max Level (including multiple cycles) to Minimum (every fifth percentile) (include detail of whether quit was mid-level or end of level)
3. Number of Launches Graph from Max Launches to 1 per period (every fifth percentile)
4. Number of Addresses added to Competition Circle per user (every fifth percentile)

RATIOS
1. Repeat Users to New Users Ratio Per Period
2. Total Repeat Launches to First Time Launches
3. Total Challenges Sent to total Plays
4. Total Launch Failures to Total Launch Attempts
5. Average Rating

ERROR REPORTING
1. failed game launches
2. Game Freezes?

ONE NUMBER RATING
How is all of the above combined to create a single number ranking like nielsen ratings?

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Meda Ranking Architecture
ESPNMarketing
ESPNFacilities
UBORegistration